Food Retailer

Our client is a healthy fast food retailer that has a store in a high-traffic retail location and also offers meal preparation subscriptions in-store and online.

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The business proves that you can have your cake and eat it too, as long as you're smart about where you get your cake from. Providing popular lunch items, just like any other fast food place, the difference is they're focused on healthy alternatives.

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They stand as proof that healthy food doesn't have to be boring or tasteless, not when your burger has been balanced between tasting good and doing good.

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Ahead of launch, the business was interested in creating the business, proving it works, and exiting when the time was right. They came to The Discovery Agency to help build a memorable and saleable business that would challenge the industry norms and compete against the many popular eateries in the area.

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Eventually, the client was able to realise their vision and also make a successful exit, utilising the various disciplines of the agency along the way.

The Discovery Agency supported the client with ongoing Marketing, Design and Web to build a business from the ground up.

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From branding to signage, menus to packaging, and even managing their launch, the client had entrusted the agency team to drum up interest and prove it could work.

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In doing so, the launch saw great interest, with people queuing outside the door, ready to see whether healthy fast food was even possible. Through the use of organic social, PPC, email and PR, news had spread fast and people were intrigued.

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The website was designed primarily to support the meal preparation service and even saw uptake from customers outside of the local proximity. In doing so, the business was able to generate additional recurring income and made use of their additional revenue by hiring additional staff on-site for evening service.

Below is a list of just some of the various things we've helped the client with. This highlights just some of the deliverables:

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• Website design, build & maintenance
• Design work for digital collateral
• Design work for printed collateral
• Ad creative design & testing
• Marketing campaign planning and execution
• Social media management
• Influencer management & brand partnerships
• Packaging & customer experience
• Signage and EPOS
• E-Comm subscriptions
• Website build & maintenance

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We helped our client successfully launch their business with immense interest and grow through multiple revenue streams. The client was also able to exit the business successfully, moving on to a new venture and partnering, once again, with The Discovery Agency.