Fashion E-commerce

Our client is an online fashion retailer, using their e-commerce platform to raise money and awareness for meaningful humanitarian causes across the world.

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Starting as a part-time home-based business, and turning over less than £5,000 a year, the partnership between the agency and the client initially started as a not-for-profit passion-project.

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After only a year of working together, the client's business had increased exponentially to turning over more than £100,000 a year, complete with a separate printing facility, dedicated full-time staff, volunteers and multiple distribution channels.

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Our marketing, design and web team were dedicated to furthering the positive work and charitable work completed by the client and in doing so, were able to witness the meteoric rise of a small business who soon became a major player in the market.

The Discovery Agency supported the client with ongoing Marketing, Design and Web to rebuild the entire infrastructure and manage the marketing channels up until the point of fulfilment.

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By taking ownership of all the marketing and web infrastructure, the team at The Discovery Agency have played a vital role in taking the business from a small part-time business to becoming a powerhouse.

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Everything from order management systems, the e-commerce site, socials, marketing, emails and packaging were all created and managed by our team.

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We were able to understand the specific requirements of close-knit communities, approaching the marketing with the sensitivity and care that it deserved. We subscribed to the values of the client, ensuring that the customer experience was one that was seamless and had integrity at the heart of every decision.

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As well as being a repeated success from a marketing and business perspective, it was particularly heartfelt to see the positive impact we were able to have across many much-needed projects across the world, as well as being to accelerate the contributions further by allowing those involved to earn enough revenue to work in the business full-time.

Below is a list of just some of the various things we've helped the client with. This highlights just some of the deliverables:

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• Website design, build & maintenance
• Design work for digital collateral
• Design work for printed collateral
• Ad creative design & testing
• Marketing campaign planning and execution
• Social media management
• Influencer management & brand partnerships
• Packaging & customer experience
• Website optimisation

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We took the client from £5,000 a year (as a home-based part-time business) to over £100,000 a year (complete with a separate printing facility, dedicated full-time staff, volunteers and multiple distribution channels).

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Most importantly, we raised awareness for heart-felt humanitarian causes across the world and raised much-needed charity for those who need it most.