Activity Venue

Our client is a game show themed activity venue that puts you and your loved ones against each other in high-tech minigames inspired by classic game shows to find out who the champion of all champions is.

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Having opened at the height of 2023, and with city-centre activities being at an all-time high, there was an urgency to make quick success in an already-competitive landscape.

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The launch and ongoing marketing needed an experienced that could balance data-driven decision making with creativity that cuts through the noise.

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The Discovery Agency willingly took on the task and implemented a team of Marketers, Designers and Web Specialists to build a customer-base from absolutely nothing. Now the business is a thriving hub of competitors also offering food and drink packages as well as corporate bookings.

The Discovery Agency supported the client with ongoing Marketing, Design and Web expertise, regularly innovating new campaigns to keep momentum going.

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By taking a firm lead on the marketing efforts of the company, the team plugged directly into the marketing department of the business, forming a vital part of the ongoing activity.

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As well as having a direct reports from members within the team, one of The Discovery Agency team members reported directly to the company Director, ensuring the future planning and short/mid-term plans were in line with the long-term business direction.

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With such a fast-moving industry it was vital that our team were able to juggle priorities on a day to day basis, ensuring that the breadth of skillsets available to the client was able to demonstrate extreme versatility. Team members were also quickly able to adapt to specific tools and software particular to the business archetype (such as booking software) as well as understanding, in great detail, the nuances of the market that dramatically impact key customer action.

Below is a list of just some of the various things we've helped the client with. This highlights just some of the deliverables:

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• Design work for digital collateral
• Design work for printed collateral
• Marketing campaign planning and execution
• Project planning and resource allocation
• Email marketing
• Booking system management
• Website design, build and maintenance
• Directing business decisions through reporting
• Developing strategic partnerships
• Upskilling members of the Sales & Marketing team

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Since working with the client, the business has seen a demonstrable rise to becoming an established player in a relatively new market. The growth trajectory has also seen significant uplift, promising a continued potential to excel across key performance metrics as well as financial performance.